Mad About Specs

Featured for the M.A.S. first campaign shoot was the first range of designer label frames in their collection. The brief was to help showcase the products in a believable way without being too glossy and magazine-styled and with an authentic feel.

The shoot incorporated a versatile message for a range of genres, shooting in five locations over a few days creating Photography & Motion. The requirement was to keep the look fresh and vibrant but authentic. Authenticity was key to this first campaign for M.A.S.

For the MAS second campaign shoot, we created a story that had a slightly Artisan feel. Analogue Photography was at one-time mainstream but is now considered a classic art form. We, therefore, suggested that a landscape photographer shooting film would make an interesting and usual subject for this campaign. The model needed to be quirky and believable which made the whole campaign feel modern.

Our location team initially scouted out the location of Gordale Scar in Yorkshire online and on client sign off we headed up to Yorkshire for a few days shooting all aspects of the location both in stills and motion.

We delivered the following.